Privacy policy

CONTRACT:

Reason:

When you purchase a product on our website, we ask you to provide the personal data necessary to fulfil our contract with you, including shipping your items and receiving your payment. Your personal data will also be used to manage any requests made to our Customer Service department.

Personal data processed:

Contact details (name, address, postcode, telephone number), banking information (credit and debit cards, etc.), delivery address.

Reason:

When you register on our website, switch from a visitor account to a registered user account, or download our application, we ask you to provide personal data to enable you to take advantage of the services reserved for registered users.

Personal data processed:

Name, email address and other preferences.

CONSENT

Reason:

For direct marketing communications sent by email.

Personal data processed:

Name, email address, browsing and purchase history, date of consent.

Reason:

Push notifications via our website, to offer you goods and services that may be of interest to you. These can be configured in the settings of your mobile device or web browser.

Personal data processed:

Products purchased, viewed or added to the basket, name, IP address or identifier of the device used, language used to browse and version you are using (country), information about the device or web browser you are using, date and time you gave your consent to receive web push notifications, date of account creation, date of your last visit to the site.

Reason:

When you receive our marketing communications by email after registering for a competition organised by one of our affiliated partners.

Personal data processed:

Name and email address.

Reason:

When you have registered to participate in our market research programmes.

Personal data processed:

Name, email address and, depending on the type of market research, other information about you, such as your age or place of residence.

 

LEGITIMATE INTERESTS

Reason:

All telephone calls to our Customer Service team are recorded in order to guarantee the excellent quality of our Customer Service, ensure the training of our staff and manage complaints or disputes.

Personal data processed:

Recordings of calls to our Customer Service team, customer name, account ID and order ID.

Reason:

To monitor how our websites and applications are used, so that we can offer you a personalised browsing experience, help us optimise our websites and applications to make them even easier to use, and help you find products that may be of interest to you.

Personal data processed:

Information about your device, IP address, analysis of web browsing via cookies and event monitors, beacons and other technologies.

Reason:

To analyse the performance of our product ranges, anticipate market trends and monitor usage patterns on our websites and applications, using third-party tools such as Adobe Analytics.

Personal data processed:

Anonymised Internet connection information, so that it is impossible to directly identify users.

Reason:

To understand customer habits, needs, and the products and services that interest them, we analyse purchase histories, browsing histories, customer demographics, and market research information. This enables us to identify groups or segments of customers with similar behavioural patterns.

This data allows us to provide an optimised customer experience and offer relevant products, personalised services and offers, and better manage customer relationships. It also allows us to personalise the marketing content that users receive in our marketing communications or published on our websites or mobile applications, or those of third parties, including on social media.

Personal data processed:

Customer ID, email address, browsing data, IP address, order history, products added to the Wish List or basket, age, gender, postal address, market research information such as opinions on fashion, service needs and amount spent on designer ready-to-wear clothing.

Reason:

When we need to send you a service message by email to confirm your order or the return of items, or to inform you of any changes applicable to your order, the services we offer you or changes to the terms and conditions.

Personal data processed:

Name and email address

Reason:

If you add an item to your basket but do not complete the purchase, we will send you a service email to remind you that you have not completed the purchase.

Personal data processed:

Name, email address and item(s) added to the basket

Reason:

When you make a purchase on one of our websites, we will use some of your personal data to carry out anti-fraud activities: this activity constitutes a legitimate interest for us in preventing and prosecuting any fraudulent activity.

Personal data processed:

Name, billing and delivery address, email address, telephone number, payment information, previous purchase history.

Reason:

When you provide your personal data for email communication purposes, you also authorise us to use tracking technologies in emails to ensure that you have received our emails, that you have opened them, and to know whether you have clicked on the links they contain. This information allows us to measure the value of our communications and provide you with content that may be of interest to you at appropriate times, in accordance with our Retention Policy.

Personal data processed:

Email address and interactions with the email and its content.

Reason:

If you use our live chat system to contact our Customer Service team, it is in our legitimate interest to ensure that we can properly manage and process any enquiries regarding the products and services we offer.

Personal data processed:

Your name, the pages you have viewed and the items added to your basket, as well as any contact details you may provide during the conversation.

Reason:

To gather information about our influencers and understand their impact.

Personal data processed:

Data about you that is freely available on the social networks you are registered with, such as your name, username(s), published messages, views, subscribers, shares, comments and biographical descriptions, to which La Nouvelle Vague Couleurs may add other information such as contact details (telephone number, email address and postal address), industry, location, age, gender, favourite products and other relevant information.

Reason:

When you make a purchase on our website, we will use some of your personal data to carry out anti-fraud activities: this activity constitutes a legitimate interest for us in preventing and prosecuting any fraudulent activity.

Processing of personal data:

Name, billing and delivery address, email address, telephone number, payment information, previous purchase history.

Reason:

We may use your data to establish the legitimacy of our rights or to assert them, or to defend ourselves against legal action.

Processing of personal data:

Identification data and other personal data that may be relevant in a particular legal action.

LEGAL OBLIGATIONS

Reason:

When you make a purchase on our website, we are required to process your personal data in order to comply with our legal obligations in accordance with tax provisions and other applicable legal regulations.

Personal data processed:

Contact details and details of the financial transaction concluded with us.

Reason:

When we process your information following your request to exercise your right to rectify data.

Personal data processed:

Name, contact details, purchase history and other information you have specifically requested.

 

3. Who will process your data?

Your personal data will be processed by Le Fil de l’Âme’s internal teams, who have been specifically trained and authorised for this type of processing.

Your personal data will also be passed on to third parties that we use to provide our services; these third parties have been rigorously selected for their method of managing personal data, and may only use your data for the exact reasons specified in the contract we have entered into with them.

The third parties in question fall into the following categories:

Companies such as payment service providers, to help us process your orders. Companies that help us deliver your purchases to you, such as carriers and couriers, who are responsible for delivering the items you have purchased and act as Data Processors for the entire duration of the delivery process.

Professional service providers, such as email service providers, software providers, marketing agencies and market research firms, companies specialising in analysis and website hosts that support our company, financial rating agencies, law enforcement agencies and anti-fraud agencies that help us combat fraud.

Government bodies and regulatory authorities to help us meet our legal obligations. Aggregated data that does not identify individuals is shared with internal teams, relevant service providers and our partner brands for business planning purposes.

We may also transfer your personal data to a buyer or potential buyer if our assets are acquired by another organisation. The buyer will be required by law to use your personal data only as described in this Privacy Policy.